We’re less than a week away from the film’s national release. I haven’t written much at all on this tour, in spite of my intentions to do so. A big reason for this is because I just haven’t had much time to assemble a cohesive post. Even though it’s fun, we’re often working for 16-18 hours each day. I’m normally too exhausted to even call my family. But I also haven’t written much because of something Ben Corman and I were discussing the other night: our perspective on this tour is so heavily skewed that it’s hard to maintain our grasp on reality. We all quickly realized that we’d be operating in some sort of alternate universe for a month and a half.
For the first time in our lives, Corman and I are consistently being approached by people for our writing. It’s really humbling/exciting, and neither of us have gotten used to it. And as much as I try to just enjoy the moment, I’m extremely aware that when I go back to Colorado, this fantasy will come to a screeching halt. No one will know who I am, and I will no longer be approached by friendly strangers. This insular world will cease to exist for me.
When you show up at a venue and you see people who have been lined up since noon, reading Tucker’s book in their lawn chairs, it’s very easy to think that this movie will undoubtedly be a hit. But that’s foolish, because these people are the early adopters. They’ll convince you that you’re amazing, that you’re unstoppable, and that you’re already a success. They delude you into thinking that you’ve hit the mark when you’re still working towards it.
This mentality is just as contagious at the other end of the spectrum. There are quite a few folks who hate Tucker with an almost unbelievable fervor. It’s difficult to understand how people who have never met the guy could hate him so much, but they do. If we only listened to them, we’d be in constant disbelief that Tucker hasn’t been assassinated yet.
What both the lovers and the haters don’t realize, however, is that they are nothing but vocal minorities. They sit around talking to each other, affirming their viewpoints until they believe they’re operating within the only true reality. They mock the other group for being sycophants or trolls, while completely ignoring the fact that there is a HUGE group of people who remain silent, and are not nearly as passionate.
This is why most people suck at marketing: they are unable to perceive a reality outside of their own. Like I’ve said over and over on this site, people are self-interested. Very few of us are able to be truly empathetic. It’s extremely difficult to imagine anyone else’s reality other than your own.
I received an email from someone a few months ago. He broke down the numbers on how many fans Tucker had, and correctly pointed out that even if all of them bought a ticket to see the movie, it would still only result in a fairly small profit at the box office. So how could I say that I thought the movie would blow up?
I’m not betting on the rabid fans and/or haters to make this movie into a hit. I’m betting on the people who have never read his book or seen his site. I’m betting on the people who have never heard of Tucker Max. I think that almost anyone who sees the movie will talk about it with one or more of their friends, and eventually more and more people will see it. I’m betting that this movie is remarkable enough to cross the chasm into the mainstream. It may blow up right away, or it may be a slow burn. Either way, I think it will do really well. And if I didn’t believe that, I wouldn’t be here.