From Inc.’s recent article, “Just Play“:
“The music industry has been so worried about emerging technologies, but it turns out that fans don’t just want to steal MP3 files — they want technology to transport them deeper inside the things they love. Fantasy sports boomed by letting anyone “own” a team. Blogs allow everyone to be the media. This was music’s ride inside.”
This quote describes, with amazing clarity, the opportunity so many industries have before them. People want to escape by submerging themselves into exclusive worlds in which they wish they could operate, all while skirting the ugliness and difficulties in those worlds. Technology now allows nearly any company to do that (even if you’re in the business of making t-shirts). How can you apply this principle to your industry?
Thanks to Andy Lynch for pointing out this article.