My reluctance to promote myself has become a glaring weakness. I noticed it most recently when I barely lost the ’48 hours in Denmark’ competition. I got 239 votes, and the winner got 255. Know what I did to promote my application?
Not once did I directly ask anyone specifically to help me out — I relied on the kindness of my followers and subscribers to spread my message for me. And it worked, to a great extent. But I could have won easily had I spent a couple hours trying to get a few more people to take action. I didn’t even tell my friends about it. So stupid and lazy on my part. My fear of spamming and annoying people has erred on the side of paranoia. The irony is that I’m very willing to promote people I know and support; I just feel weird about promoting anything that revolves around me.
I’ve lived in a romanticized world for too long. I used to believe that content was king, and that if something was good enough, people would come en masse. This just isn’t true. You have to work to get your message out there, because people simply don’t have the time or desire to discover you on their own.
So I’ll be experimenting a bit with self-promotion this year (in a way that doesn’t feel sleazy to me). Stay tuned because my first move is coming within the next few weeks.