“PC makers in the Windows camp have done everything possible to make their products progressively worse by cutting corners to save pennies per unit and boost sales volume. There’s good reason Apple is seeing healthy profits while grabbing market share. It refuses to budge on quality and so charges a higher price. Rather than running ads that seem clever at first but really aren’t, the Windows guys ought to take the hint and just build better computers.”
The best companies — the ones who retain their brand equity while consistently increasing their bottomline — all think relentlessly long-term. They know that marketing means absolutely nothing if you have a bad product. So start allocating all of your ad money into the R&D department. You can get a lot farther on free word-of-mouth than with a multi-million dollar TV campaign.
Quality first, marketing later.