I’ve recommended Rich Millington’s “Feverbee” several times, and it deserves yet another mention. It’s not because I’m super close with him or want to do him a favor. I’ve actually never met him in-person or even heard his voice. I keep recommending him for one reason: he consistently puts out great content.
Anyways, he just released a short manifesto (download here) to re-wire your approach when it comes to building an online community. Check it out.