Just do it… like Nike

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Here’s a pretty good article about how Nike has leveraged their social network.

Key takeaways:

  • Let your customers connect and interact – If they love your product, let them talk with others about how they use it.  This will build a more devoted tribe.
  • Make your site a hub – Give people a reason to use your site frequently, and make it so everyone in the tribe can achieve their goals together.  That way, you’re lifting up your entire community.

UPDATE: Nike also needs to partner with these guys, it’d be brilliant.

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