I absolutely LOVE stuff like this: Amazing Japanese barcodes.
I’m fascinated with how quickly people let imaginary limitations seep into their subconscious. We automatically accept that a barcode’s shape is standardized and can’t be changed. So when I see stuff like these barcodes or the Wario ad that Nintendo did on Youtube, I get really excited. Great surprise marketing takes a lot of creativity (which Andy Nulman will be discussing in his upcoming book).