Viral videos? Obama + Apple

Here’s a video I made recently.  I’ve combined two of the most talked about topics in the online world: Apple and Barack Obama.  I wanted to see if there was such a thing as an inherently popular video…

Apparently, there is NOT such a thing.

Why this is relevant: I’m doing online video work for a few companies – it’s one of my (few) skills.  A lot of companies try to make viral videos, a la meatball sundae.  They delude themselves into thinking that viral videos are a marketing opportunity that will somehow give them greater brand equity, more sales, loyal customers, etc.  And while the methods for making viral videos can be kind of sleazy, creating something viral interests me from both a marketer’s and film enthusiast’s standpoint.

One comment on “Viral videos? Obama + Apple

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s