This is painfully stupid.
“OHH! I just had a great idea, gang: We make a TV commercial where we frame Holiday Inn customers as really smart people… smarter than doctors! Then we twist it into a thinly-veiled joke that’s not really even funny to begin with! And what the hell, we’re under budget so let’s throw some money at a celebrity endorsement! How ’bout Cal Ripken, Jr.?! He’s just irrelevant enough to distract the viewer from our core message, which is: we don’t know how to advertise!“