Another remarkably simple idea: Wine tasting via Twitter.
Like I’ve said before, if you’re not taking advantage of the social media you have access to, you will get burned by your competitors in the future. People want to interact with each other – plain and simple. Don’t focus on pushing your customers to buy your product. Instead, focus on providing value and use your business as a fun excuse for people to connect with one another.
And make sure the experience you give them is worth talking about.