Long-term marketers are honest

From Seth’s latest:

When a sales rep says, “You know, after hearing your situation, I think you’d be a lot better off with my competitor’s product instead, here’s her number,” it actually creates positive word of mouth and long-term growth.

It seems counter-intuitive to some.  “Why should I recommend my competitor?  It’s all about sales.”  No, it’s about marketing – getting people to know, like, and trust you (as John Jantsch says).  Treat your client like they’re a friend you want to help out.   If your product or service isn’t the best fit, tell them.

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